Thursday, December 19, 2019
Supply and Demand Curve in Tobacco Industry - 2004 Words
Economics Report and Demand amp; Supply curve Of cigarettes in Australia Introduction: Recently, there has been a new trend in the tobacco industry in Australian society due to the increased prices of cigarettes, mainly for the reason that ââ¬Å"with more than 3.1 million people still smoking today, tobacco still being the leading cause of death by a wide marginâ⬠¦ ââ¬Å" (Scollo amp; Winstanley, p.xiii, 2008). Therefore, this report will illustrate the market structure of Australia tobacco industry, and then make analysis about the price chances on the demand and supplies for cigarettes. The third and the fourth part of the report are about the impacts of this change and some government policies for the tobacco industry, respectively. Theâ⬠¦show more contentâ⬠¦BATAââ¬â¢s major brands in Australia are Dunhill, Winfield and Benson amp; Hedges. Its success is due to higher margins, reductions in overheads and improved supply chain efficiencies, and strong performances by its key brands, Winfield, Dunhill, Benson amp; Hedges and Holiday. (Scollo amp; Winstanley, 2008, p.12) Philip Morris (Australia) Ltd (PMA) is the Australian subsidiary of Philip Morris International (PMI), accounts for approximately 34% of the national market. Its locally manufactured cigarettes are Alpine, Longbeach, Marlboro and Peter Jackson. Imperial Tobacco Australia Ltd (ITA) is the smallest and most recently formed of the tobacco companies in Australia. ITAââ¬â¢s overall market share in Australia is about 18% with the major brands: Brandon, Escort, Horizon, John Player Premium and Peter Stuyvesant. However, although the products in this industry are very similar as they are cigarettes, the companies just differentiate their products by creating different brands with different packaging and names. The price competition does not significantly exist in the industry as these companies are price makers rather than price takers. In addition, the entry into the industry is quite difficult because of three big companies with high competition, GovernmentShow MoreRelatedThe Tobacco Market Of The United Kingdom Essay1115 Words à |à 5 PagesThe aim of this essay is to illustrate how the markets will react when the government step in. This essay shall focus on the tobacco market in the United Kingdom through an organisation known as Phillip Morris International Limited. The first section of this essay provides the background and characteristics of this organisation in the United Kingdom division. This is followed by the justification of the applicable market structure. 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